Making magic happen with words

Words aren’t magical in and of themselves, but if you use them the right way, they can put people under a spell. I'm a skilled and imaginative writer who can offer valuable insight, and I’d love to bring out the magic in your brand story.

Tricks of the trade

Followed by a taste... Keep scrolling to see a selection of my work

Digital Copywriting

My time spent writing across predominantly digital platforms has given me the chance to become an online storyteller. I'm a whizz at uncovering what makes your brand sparkle. From there, developing a content plan comes naturally, including curating content for your website, social media platforms, blog and email newsletters – the possibilities are endless!

Digital Campaign Management

Thanks to my role as Digital Campaign Manager, both in-house and for an ad agency, I have experience working on both sides of a marketing campaign, and I am forever grateful for the technical ability and project management skills I’ve gained.

Digital Marketing

Most of my roles have been in the online space. My experience in the world of e-commerce start-ups has meant that I know my way around a website backend and CMS, and am comfortable writing for an online audience. In my spare time, I also have experience playing around with website builders.

Clients

Strategic Collaborations

Genesis Analytics

I wrote educational and engaging LinkedIn posts for the Evaluation for Development team at Genesis Analytics, as well as reported on how their content was performing.

African Insight Academy

I wrote content for a monthly email newsletter for a nature-based experiential educational company based in South Africa.

Frank Magwegwe

I conceptualise, write and report on LinkedIn posts for this personal finance and employee financial wellness expert.

CareChamp

I came up with a brand voice for CareChamp and applied it to their website, including this campaign (I'm also in the video on the page). I also wrote the script for this promotional video and assisted with radio interviews.

ActionAid Arab Region

I wrote blog posts (like this one) for ActionAid Arab Region, a youth and women-focused federation that works across the Middle East.

SkinMiles & sk.in

I wrote informative and on-brand blog posts and social media content for SkinMiles and sk.in.

Simone Michelle Watches

I wrote the brand bio, tagline and magical product descriptions for Simone Michelle.

International School of Cape Town

I wrote the SEO-friendly website copy for ISCT.

Rates

I prefer to charge a fixed price per project, calculated based on:

How much time the project will take me
The value I feel I can offer the project

So the below is just a ball park or approximate cost range...

Hourly rate: R300

Daily rate: R2000

Get in touch

Thanks for checking out my Copywriter Portfolio. I love interacting with like-minded individuals and businesses working to make a difference. Don’t hesitate to contact me below or email katherinefranck89@gmail.com if you’re in need of some word magic.